Once the content on-site has been improved and adheres to all the requirements of proper on-page SEO, we can look towards a most important aspect of your website, one that determines how credible your website ends up being: the number of links inbound (links towards your website that start from other web pages!). Apart from this aspect, it is very important to ensure an upright reputation through Social Media. Even though Google is keeping the web page ranking algorithm a secret they offer plenty of information on how to create relevant content for your users.
In the recent past a movement has started that makes inquiries, publishes statistics and studies regarding what would a successful SEO campaign be; there are still some secrets that can be used for a better position in the search engine’s search results.
Why is off-page SEO important?
Search engines have been trying for some time now to innovate the way they identify the best matches for their users’ search queries. To perform this the search engine’s algorithm takes into account on-page SEO, qualitative factors relating to the content and off-site optimization.
Although some of their information is restricted to public access, Google showed that it is using no less than 200 factors to determine where does a webpage belong in the search results rankings. Out of those, SEO experts convened and agreed that the most important are the number and quality of incoming links (links from other webpages to your webpage) and the Social Media reputation.
For this SEO strategy to have the desired effect, it is important to know where to place links that lead back to our website. A good start would be to identify existent websites of good repute that operate within the same domain. Additionally you would be a good idea to choose websites of business partners or clients, paid news columns etc. To conclude, a web page that has more authority than the one we are trying to promote is a thriving environment to obtain more inbound links and thus to improve off-site optimization.
To continue, to measure the number and value the placed links have we recommend using Open Site Explorer; this is a free tool that offers us a unique perspective and in-depth analysis by placing our link on their website. By doing so we can see all the links from other websites, the most popular pages sorted by domain and also the anchor text used to place a link to your website. What is more, here you can also compare with competitors in the same industry.
SEO in Social Media
Social media is another solution to build a credible image to the public, to direct traffic to your website and improve off-site SEO.
Specialists in this field have agreed that the social media signals (likes, shares on Facebook, followers and posts on Twitter, reviews Google+) are taken into account by search engines. Those signals also help in building a strong and positive reputation.
A website with relevant content for users has more chances to get references (links) to other sites, to be mentioned in social media and to increase its popularity.
On-site or off-site SEO?
Which one is the best? Here’s a question that doesn’t have a valid general answer. On-site optimization is recommended for newly created websites, while for the ones that already enjoy seniority and popularity, off-site optimization is the most suitable. However, the experience we have gained over time urges us to say that the best option would be a combination of the two types of optimization.
The Internet is constantly changing, and you need to keep up to date with shifting trends.
Therefore, the specialists should be up to date on the latest trends and those who benefit from such a service must understand that the process of SEO is continuous. For good results, SEO should be seen as a long process, an important part of the overall strategy of developing an online business.